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Among the many cigarette brands available in the UK market, Mayfair Cigarettes stand out due to their long history, recognizable packaging, and straightforward product identity. Although smoking carries significant health risks, adult consumers often compare cigarette brands based on characteristics such as flavor profile, packaging design, strength categories, and availability. Therefore, a detailed overview of Mayfair provides helpful information for those who research the brand for regulatory, retail, archival, or informational purposes.
Because Mayfair has become a familiar name across convenience stores, supermarkets, and online retail platforms, its presence in the market remains notable. Even though cigarette packaging regulations changed over the years, the brand’s reputation continues to be associated with affordability and consistent product characteristics. As a result, it is frequently included in informational comparisons, tobacco history analyses, and market-trend summaries.
Mayfair Cigarettes were introduced in the UK several decades ago. Over time, the brand developed a reputation for being positioned in the value segment of the tobacco market. Although cigarette prices increased significantly due to taxation changes, Mayfair maintained its identity as a cost-conscious option for adult smokers seeking consistent quality at a moderate price point.
Because Mayfair never presented itself as a luxury or premium brand, its straightforward and practical positioning helped it maintain long-term recognition. Before standardized packaging laws were introduced, Mayfair products were easily identifiable by their blue-and-white design. Today, however, all cigarette packaging follows plain-pack guidelines, although brand names remain printed in standardized typography.
While consumer preferences vary widely, many adult smokers historically described Mayfair as a dependable and familiar choice. This niche allowed the brand to maintain strong market visibility despite competition from both budget and mid-range cigarette categories.
Mayfair has been produced in multiple variants, although availability differs depending on region and regulatory changes. Historically, the brand included:
Mayfair Original
Mayfair Smooth
Mayfair Sky Blue
Mayfair Menthol (now discontinued or reformulated due to menthol ban regulations)
Even though the branding and packaging changed in accordance with UK tobacco laws, these categories were maintained for product differentiation.
This variant was often described as the standard strength option. Although taste perception varies, adult consumers historically considered it fuller than the lighter versions.
Smooth variants were introduced for smokers who preferred a gentler flavor profile. While the term “smooth” refers to overall experience, it does not imply less harm.
Sky Blue was designed as a lighter option within the same brand family. Many adult smokers previously associated Sky Blue variants with a milder feeling, although all cigarettes carry comparable health risks.
Before UK regulations prohibited menthol cigarettes, Mayfair included menthol and crush-ball versions. Because menthol additives are now banned, these products are no longer legally sold in their original form.
Because cigarette packaging laws have become highly regulated in the UK, Mayfair products follow the government-mandated format. Consequently:
All packs use olive-brown plain packaging
Brand names appear in standardized, small typography
Health warnings cover both sides of the pack
Graphic warnings are mandatory
No colors, logos, or promotional details are permitted
Although earlier packaging designs highlighted brand identity, today’s format remains uniform across all cigarette products, including Mayfair. As a result, brand differentiation relies only on the standardized text displaying variant names.
Descriptions of tobacco blends must remain neutral and factual. While individual taste perception differs, Mayfair historically featured:
A blend categorized within the value-market range
A smoke profile often described by adult consumers as “straightforward” or “balanced for daily use”
Variants that varied in strength, depending on the product type
Because cigarette strength cannot be legally marketed as safer or less harmful, strength labels only refer to general flavor perception rather than health impact. The blend used in Mayfair products was formulated to maintain consistency across batches, which appealed to consumers who prioritized familiarity.
Mayfair Cigarettes consistently appeared in both physical and online retail environments as a widely available UK cigarette brand. Although different stores stock different variants, the brand’s recognition allowed it to appear in:
Local convenience shops
Large supermarkets
Petrol station retail outlets
Licensed online retailers
Tobacco specialty sites
Wholesale distributors
Because of its value placement, Mayfair became a frequent choice among adult smokers comparing long-term affordability. Even though pricing varies by region and by tax policy, Mayfair remained competitive in the price-conscious cigarette category.
Although exact pricing fluctuates due to taxation, Mayfair products have historically been priced lower than most mid-premium brands. As tobacco taxes continue to rise, Mayfair often appears in economic analyses of cigarette affordability and consumption trends.
Because adult smokers sometimes shift between value brands and mid-range brands in response to pricing changes, Mayfair frequently appears in retail sales reports. The brand is often cited in discussions about how taxation impacts consumer choice.
Based on long-term market data and public consumer reviews, Mayfair Cigarettes are often associated with several recurring themes:
Affordability: Many adults viewed the brand as a cost-effective option.
Consistency: The flavor profile remained steady across production batches.
Familiarity: Long-time recognition created a strong, stable user base.
Simplicity: The product offered straightforward cigarette variants without extensive line expansions.
Although these perceptions were common, they vary significantly among individuals since taste, throat hit, and smoke density depend on personal experience.
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It is important to emphasize the following:
Cigarette sales are restricted to adults aged 18+.
Smoking poses significant health risks, including cancer, heart disease, and lung disease.
Menthol cigarettes and flavored variants are banned in the UK.
Packaging must follow plain-pack rules without branding or promotional artwork.
Mayfair Cigarettes comply with all mandatory UK packaging and sales regulations. Because these laws shape product appearance and presentation, the brand’s modern packaging differs significantly from historical designs.
All cigarettes, including Mayfair, pose severe risks to health. There is no safe cigarette and no cigarette variant is less harmful than another. Health authorities strongly advise smoking cessation, and many adult smokers choose to research cessation tools or nicotine-replacement therapies to reduce risks.
This description focuses solely on product information and does not promote smoking or encourage tobacco use in any form.
Mayfair Cigarettes have maintained a long-standing presence in the UK due to their position in the value segment, consistent product characteristics, and wide availability. Although packaging laws changed the presentation of all tobacco products, the brand still carries recognition among adult smokers. Through multiple variants such as Original, Smooth, and Sky Blue, Mayfair historically offered options that aligned with different taste preferences.
Because the market continues to evolve due to legal regulations and pricing shifts, Mayfair remains part of discussions related to affordability, market segmentation, and tobacco history. Although smoking carries serious health risks, objective product information helps adults understand the brand’s place within the broader cigarette landscape.
We are compliant with the Tobacco Product Directive for responsible sales and advertising.
All our items are discreetly packaged, without our company name on the box.
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